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The Nobel Prize
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For the greatest benefit to humankind.
A one-brand approach, paired with a structured nomenclature system and a clear visual identity.

Year
2024
Industry
Arts & Culture
Location
Stockholm, Sweden
Deliverables
  • Brand Strategy
  • Visual Identity
  • Typography
  • Colour System
  • Event Communication
  • Digital System
The Nobel Prize visual identity

Manifesting heritage, clarifying the sender, and preparing the brand for the future.

The Nobel Prize is a strong global brand with great integrity and credibility. To manifest its heritage, clarify the sender, and prepare the brand for the future, it needed a design strategy common to all stakeholders.

A one-brand approach, paired with structured nomenclature and a clear visual identity, creates synergies and pushes the organisations in the same direction — ensuring long-term preservation and strengthening of the brand’s unique position.

The identity system had to be manageable, applicable, and flexible enough to work throughout different organisations, with an emphasis on digital presence, social media, and public events.

Manifesting heritage, clarifying the sender, and preparing the brand for the future.

The Nobel Prize is a strong global brand with great integrity and credibility. To manifest its heritage, clarify the sender, and prepare the brand for the future, it needed a design strategy common to all stakeholders.

A one-brand approach, paired with structured nomenclature and a clear visual identity, creates synergies and pushes the organisations in the same direction — ensuring long-term preservation and strengthening of the brand’s unique position.

The identity system had to be manageable, applicable, and flexible enough to work throughout different organisations, with an emphasis on digital presence, social media, and public events.

Year
2024
Industry
Arts & Culture
Location
Stockholm, Sweden
Deliverables
  • Brand Strategy
  • Visual Identity
  • Typography
  • Colour System
  • Event Communication
  • Digital System
Nobel Prize brand applications

Identity

Heritage and history are key to The Nobel Prize. The natural springboard for the visual identity is the Art Nouveau gold medal first handed out in 1902 — the wordmark, typography, colours and the fifth element all spring from this one source.
Nobel Prize medal-inspired mark
Nobel Prize identity element
Nobel Prize typography
Nobel Prize colour applications

Alfred Regular originates from the letters engraved in the golden medal.

Nobel Prize typographic system

System & events

Alfred Sans was developed in parallel with Alfred Serif — complementary typefaces focused on readability and long-term use. If any brand can claim gold as its natural accent colour, it is The Nobel Prize. Complementing this with strong accent colours enables endless combinations across digital and event contexts.
Nobel Prize event communication
Nobel Prize dialogue event
Nobel Prize digital experience
Nobel Prize wordmark lockup

Access and excellence — guiding principles for today’s and tomorrow’s organisations.

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