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When AI Starts Predicting Us: The Darker Side of ChatGPT Pulse
NOV 24, 2025INBlog

When AI Starts Predicting Us: The Darker Side of ChatGPT Pulse

Ollie Darby avatarOLLIE DARBY
This Week in Tech: Cloudflare’s Massive Outage and the Stories That Shaped the Industry
NOV 21, 2025INBlog

This Week in Tech: Cloudflare’s Massive Outage and the Stories That Shaped the Industry

Ollie Darby avatarOLLIE DARBY
Why Non-VC Startups Are the Hidden Winners of Modern Entrepreneurship
DEC 1, 2025INBlog

Why Non-VC Startups Are the Hidden Winners of Modern Entrepreneurship

Bootstrapped startups survive longer, reach profitability more often, and give founders far better ownership outcomes than VC-backed companies.

Ollie Darby avatarOLLIE DARBY

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From Our Columnists

Ollie Darby columnist

Ollie Darby

Ollie Darby, is the co-founder of Tradible, a visionary leader in the realm of digital collectibles. With a robust background as a skilled full-stack software engineer, Ollie's expertise spans across a spectrum of technologies.

Read more from Ollie

Why Non-VC Startups Are the Hidden Winners of Modern Entrepreneurship

Why Non-VC Startups Are the Hidden Winners of Modern Entrepreneurship

Bootstrapped startups survive longer, reach profitability more often, and give founders far better ownership outcomes than VC-backed companies.

When AI Starts Predicting Us: The Darker Side of ChatGPT Pulse

When AI Starts Predicting Us: The Darker Side of ChatGPT Pulse

A speculative look at how ChatGPT Pulse nudges AI toward behavioural prediction, psychological inference, and a future where assistants may understand us more deeply than we realise.

This Week in Tech: Cloudflare’s Massive Outage and the Stories That Shaped the Industry

This Week in Tech: Cloudflare’s Massive Outage and the Stories That Shaped the Industry

A clear roundup of the biggest tech events from last week, including Cloudflare’s global disruption and key industry developments in AI, infrastructure, and major tech companies.

Ollie Darby columnist

Ollie Darby

Ollie Darby, is the co-founder of Tradible, a visionary leader in the realm of digital collectibles. With a robust background as a skilled full-stack software engineer, Ollie's expertise spans across a spectrum of technologies.

Why Non-VC Startups Are the Hidden Winners of Modern Entrepreneurship

Why Non-VC Startups Are the Hidden Winners of Modern Entrepreneurship

Bootstrapped startups survive longer, reach profitability more often, and give founders far better ownership outcomes than VC-backed companies.

When AI Starts Predicting Us: The Darker Side of ChatGPT Pulse

When AI Starts Predicting Us: The Darker Side of ChatGPT Pulse

Ollie Darby avatarOllie Darby
This Week in Tech: Cloudflare’s Massive Outage and the Stories That Shaped the Industry

This Week in Tech: Cloudflare’s Massive Outage and the Stories That Shaped the Industry

Ollie Darby avatarOllie Darby

Read more from Ollie

Product Studio

Circle Square software products

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Tensr

Statistical analysis platform

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Registry app icon

Registry

Ownership records, claim-ready

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Workpost

Run your studio. Not your spreadsheets.

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Notik app icon

Notik

Revision that sticks

Try it
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Venture — coming soon. We co-build with founders.

Tell us what you're building. Give us the real version — what stage you're at, what's broken, what you need. The more honest you are, the faster we can tell you whether we can help.

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Eight things worth knowing before we work together.

  • Mostly early-stage startups and founders building something for the first time — or rebuilding something that didn't work the first time. We've been through it ourselves, so we understand the constraints.

  • We're flexible. Sometimes it's a full brand and website. Sometimes it's one component that's holding everything else back. Tell us what you need and we'll be straight with you.

  • It depends on the scope, but most projects start with a brief discovery session — paid, focused, and designed to get us both clear on what actually needs doing.

  • By project, not by the hour. We scope it properly upfront so there are no surprises on either side.

  • Yes. If you've got something that's working, we build on it. If it isn't working, we'll tell you.

  • Fully. We've worked with founders across the UK and Europe. If you're local and want to meet, great — but it's not a requirement.

  • Front-end: Next.js, React, TypeScript. We pick the right tool for the project rather than defaulting to one stack.

  • Occasionally we co-build with early-stage founders — equity arrangements, sprint-based partnerships, or acting as a technical co-founder for the first stretch. It's selective. If it sounds relevant, mention it when you get in touch.

Testimonials

The kind words are on their way. We're just getting to work first.

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Good things to say — soon.

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